THE BOOK BY VISHAL SAKLANI
Your business can reach further than your storefront. A practical introduction to the mindset, brand-building decisions and digital systems behind taking an established product business online.

FOR BUSINESS OWNERS READY TO THINK BIGGER
You understand your products. You know what it takes to run a business. But reaching customers online can feel like a different discipline—with unfamiliar tools, conflicting advice and too many disconnected decisions.
Beyond the Counter brings those decisions into a clearer conversation: how to build a recognisable brand, earn customer trust and approach online growth with structure.
IDEAS TO TAKE INTO YOUR BUSINESS
01
Understand the shift from depending on nearby customers to building a business people can discover online.
02
Explore why positioning, customer trust and the buying journey need to work together.
03
Consider how digital tools and repeatable processes can support a more organised business.
ABOUT THIS EDITION
Published as Beyond the Counter: Offline Business Owners Handbook to Build Online Empires, by Vishal Saklani.
An English-language guide to approaching an offline product business’s digital growth.
Order through the publisher’s website for current pricing, availability and delivery information.
Use this identifier to confirm the book and edition when ordering.
MEET THE AUTHOR
Vishal Saklani is the founder of Meri Digital Pehchan, a Clothing & Jewellery Brand Growth Mentor and a TEDx speaker. His own experience of moving beyond an offline market informs his approach to helping business owners make clearer decisions online.

Founder, Meri Digital Pehchan · Author · TEDx Speaker
FROM READING TO DOING
Read it to clarify your direction. Then explore the Online Sales Engine to connect those ideas to the next stage of your clothing or jewellery business.
YOUR NEXT STEP
Order through the publisher. Current pricing, availability and delivery details are shown on its website.
A FEW USEFUL ANSWERS
It is written for established offline product business owners who want a clearer understanding of branding, digital systems and online growth. Clothing and jewellery owners are central to Vishal’s current work.
Use the publisher link on this page to order from Astitva Prakashan. Check the publisher’s current price, availability, delivery information and purchase terms before ordering.
The publisher lists the book in English, with 358 pages and ISBN 9789358386141. This page links to the publisher’s physical-book listing.
No. The book is a separate publication. The Digital CEO Program is a guided business-growth program delivered through Meri Digital Pehchan, with its own enrolment terms and inclusions.
Beyond the Counter: Offline Business Owners Handbook to Build Online Empires — by Vishal Saklani.
Publisher: Astitva Prakashan · ISBN: 9789358386141 · Language: English · 358 pages. View the publisher’s edition listing.
This is the formal title listed for the ISBN above. Clothing and jewellery brand growth describes the book’s relevance to readers here; it is not a different edition title.