THE PERSON BEHIND THE SYSTEM
I’m Vishal Saklani. Before I became a mentor, I was a business owner trying to make my own ambitions work. Today, I help established clothing and jewellery businesses turn product expertise into a stronger online brand.
THE BEGINNING
I grew up in Himachal Pradesh, where hard work and responsibility were part of everyday life. When I started an offline business, I brought those same values to it: long hours, local promotion and a determination to make it work.
But effort did not always translate into growth. Depending on local customers left the business exposed to inconsistent footfall and sales. That experience changed the question I was asking—from ‘How do I work harder?’ to ‘How do I reach beyond the market around me?’
THE TURNING POINT
The move online brought its own confusion. Websites, social posts, advertising and new tools all competed for attention. Progress began when I connected those activities into a clear approach, rather than treating each one as a separate solution.
That journey helped me build Be Personified into a brand serving customers across India. It also shaped the work I would go on to do through Meri Digital Pehchan.
WHAT I BELIEVE
I work with clothing and jewellery business owners who already have products, inventory or dependable supply—and want their online business to reflect the quality of what they sell.
01
Know your buyer and your position before investing in more content or traffic.
02
Make your product, presentation and buying experience worthy of a customer’s confidence.
03
Connect your website, acquisition and follow-up so growth decisions have a clear basis.
THE WORK BEHIND THE NAME
A business-growth education platform focused on helping established clothing and jewellery businesses build their online brand and sales capabilities.
A practical introduction to the brand-building decisions and digital systems behind taking an established product business online.
A founder’s perspective on business growth, shared at TEDxApeejay School Noida 2025.
FROM PHILOSOPHY TO PRACTICE
My personal website shares the thinking, frameworks and lessons behind my work. Meri Digital Pehchan brings that work to life through training, implementation support and its business-owner community.
The principle stays the same: understand your buyer, present your products with care, build a buying experience that earns trust, and connect traffic with thoughtful follow-up.
YOUR NEXT CHAPTER
Explore the four-step framework—or find the level of guidance that fits your business today.
A FEW USEFUL ANSWERS
Vishal Saklani is a Clothing & Jewellery Brand Growth Mentor, founder of Meri Digital Pehchan, author of Beyond the Counter and TEDx speaker. His work focuses on established product businesses building their brands and sales systems online.
His core focus is existing clothing and jewellery businesses with products, inventory or dependable supply. The guidance is designed for owners who are ready to implement—not students, job seekers or idea-only businesses.
Vishal is the founder of Meri Digital Pehchan. This website shares his personal perspective and frameworks; Meri Digital Pehchan provides the company’s training, program delivery and business-owner support.
Connect with Vishal Saklani on LinkedIn. For the company’s training and programs, visit Meri Digital Pehchan.
Explore Beyond the Counter and its publisher record, or see the TEDx talk and official organiser’s speaker profile.
